Egg-cellent Restaurant Design: Hatch

Designed by Fitzsimmons Architects, bright colors and industrial textures bring the Oklahoma City breakfast joint to life.

By GR Chair

Brady Stools at breakfast bar.

Breakfast is the most underrated meal of the day—especially when going out to eat. Generally, the food is simple, the atmosphere is cozy, and the check doesn’t break the bank. Inspired by our love for all things breakfast, we’re featuring Hatch Early Morning Food, a micro chain known for their basic yet delicious breakfast and brunch.

The Concept

Located in the trendy Automobile Alley neighborhood in Oklahoma City, Oklahoma, Hatch is owned by Provision Concepts, a local restaurant group headed by Aaron Soward and Jeff Dixon. Their mission was simple: provide great food and service in a comfortable atmosphere.

Open from 6am to 2pm every day, Hatch is a true breakfast and brunch concept, which is gaining traction in the restaurant industry. The menu features a little something for everyone: from classic benedicts and towering egg sandwiches to hash brown tumblers and fried chicken and waffles, this place prides itself on serving comforting classics with a modern twist.

The Design

Aside from the food, we love Hatch’s unique restaurant design. Designed by Fitzsimmons Architects, there’s a lot of things going on here, but they all work together. Bright colors are the driving force while industrial textures play a secondary role.

At first glance, you’ll notice the bright yellow bar—similar to the color of a sunny side up egg—as well as the bright turquoise and green laminate tables and banquettes. Hatch was wise to choose the bright teal color for table tops and banquettes as it provides the perfect contrast to hearty plates (read: golden brown food) and diners that want to share their experience on social media. And because Hatch is open so early, the colors bring a much-needed energy and pop to the space.

For an industrial touch, the floors are finished in a grey polished cement while the walls feature an red brick and large industrial windows. The ceiling—not to be outdone—uses neon lighting to create dramatic grey and black geometric shapes. For furniture, Hatch opted for the minimal and modern Brady Chairs and Barstools and four fully upholstered armchairs that create a cozy nook.

Colorful, industrial, and dramatic. While these items could spell design disaster, in Hatch they work together to create that cozy, modern breakfast spot that feels unexpected and welcoming at the same time. It’s the perfect place to start your day (or afternoon), and diners have taken notice.

Due to the success of the Automobile Alley location, Hatch recently opened a second location in the Chisholm Creek neighborhood of Oklahoma City, Oklahoma. For more egg-cellent and inspiring restaurant design, be sure to check out our Installation Brochure.

The exterior of the Punchcard Building overlooking Phoenix, AZ.
The exterior of the Punchcard Building overlooking Phoenix, AZ.

H2 Subhead

Overall floorplan showcasing the unique soft U-shape of the 18th floor at the Punchcard Building.
Overall floorplan showcasing the unique soft U-shape of the 18th floor at the Punchcard Building.

H2 Subhead

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Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam.

Call out text. Punchcard Building is now evolving into a modern space, revitalizing the iconic structure.

Overall floorplan showcasing the unique soft U-shape of the 18th floor at the Punchcard Building.
Overall floorplan showcasing the unique soft U-shape of the 18th floor at the Punchcard Building.

Known to Phoenix locals as the Punchcard Building, the Phoenix Financial Center, holds a unique place in the city's history and has become a recognizable landmark in the Phoenix skyline. Constructed in the 1960s, the building was originally home to banking and financial services and features a facade with narrow windows that resemble punch cards. Falling stagnant in design and improvements after decades of being limited by government leases, the Punchcard Building is now evolving into a modern, multi-use space with the intention of revitalizing the iconic structure

Known to Phoenix locals as the Punchcard Building, the Phoenix Financial Center, holds a unique place in the city's history and has become a recognizable landmark in the Phoenix skyline. Constructed in the 1960s, the building was originally home to banking and financial services and features a facade with narrow windows that resemble punch cards. Falling stagnant in design and improvements after decades of being limited by government leases, the Punchcard Building is now evolving into a modern, multi-use space with the intention of revitalizing the iconic structure

Overall floorplan showcasing the unique soft U-shape of the 18th floor at the Punchcard Building.
Overall floorplan showcasing the unique soft U-shape of the 18th floor at the Punchcard Building.

H2 Subhead

The exterior of the Punchcard Building overlooking Phoenix, AZ.
The exterior of the Punchcard Building overlooking Phoenix, AZ.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

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