Save a Seat—Nora is on the Way

Great design starts with a little curiosity—and with Nora, it all began with a single word: familiar. But don’t be fooled. This isn’t your average chair. Nora’s got a twist—unexpected, quietly bold, and ready to surprise you.

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Intrigued? You should be.

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It all started with familiarity. Certain shapes just feel right, like that one chair you always gravitate towards—comfortable, dependable, yet just a little hard to place. Nora taps into that comforting feeling, but with a spark. It’s everything you know, but with a twist that keeps you guessing. A design you recognize... but not quite like this.

The Essentials: Checked and Delivered

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Functional Features
Designed for flexible spaces, the dining height chair stacks up to four high—saving space and looking good while doing it.

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Empower Creativity
Mix and match materials—from wood to upholstery, paired with a tubular steel frame. Because customization should be limitless, not a hassle.

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A Flexible Family
From dining to counter to bar height, Nora adapts to any space, no matter the level.

Design Details You’ll Recognize (But Not Quite)

Here’s where the magic happens. Nora’s backrest isn’t just any backrest—it’s got an inverted angle that’s a little daring, paired with soft, rounded corners that invite you in without shouting for attention. Bold yet approachable, it makes a statement without being loud.

The design is sleek and simple, with just enough restraint to blend into any space while still standing out when it needs to. It leaves plenty of room for your creativity to shine—color, texture, whatever you imagine—without overwhelming the space.

And comfort? Don’t be fooled by first impressions. Nora might not scream “cozy” at first, but once you sit down, its thoughtful geometry and familiar form prove that looks aren’t everything. Comfortable? Absolutely.

Envisioned by Joey Ruiter

Back again, Joey Ruiter is no stranger to pushing the envelope. With a knack for blending form, function, and that elusive wow factor, Ruiter creates designs that are as functional as they are jaw-droppingly beautiful. With over 25 patents under his belt, Joey’s one of the most exciting voices in industrial design today.

A Peek Behind the Curtain

Second Glance, First Love

Not exactly hot off the press, but still cool enough for another scroll.